Coca-Cola To Launch Alcoholic Drink in Japan

A new alcoholic Coca-Cola beverage will soon be available in Japan. The Coca-Cola product will compete with a growing number of “Chu-Hi” beverages in Japan. These types of canned beverages typically contain sparkling water, flavouring, and a vodka-like alcohol. The president of Japan Coca-Cola says that the alcoholic beverage will likely not be available outside of this market. Coca-Cola trials dozens of beverages every year in Japan. Many Coke products that are unknown in the US are very successful in Asia.